Improve your local
SEO with the best local search engine optimization service. To get started, go
through all the simple techniques given in our blog.
Local SEO is
important for businesses that run on a regional level. While SEO generally
focuses on search engine rankings across the country, local SEO focuses on a
particular location. It basically means marketing your business, services, and
products to a local audience.
Optimizing your
website with local SEO standards guarantees increased traffic, leads, and
sales. Local search engine optimization
service
is in fact very useful right now. With the COVID 19 outbreak,
companies are now looking to prioritize local customers and clients rather than
focusing globally.
If you run a
business in Virginia, Washington DC or Maryland and are wondering how you can
improve your local SEO; we can help you.
Local SEO Improvement Techniques
1. Create a Google My Business account
An account on
GMB is a must. You can create an account for free. This will not only establish
your presence but will also make your business visible on Google Maps.
Here’s how you
can optimize your account:-
● Firstly, verify your listing
● Give updated and accurate information
● Provide additional info such as
working hours, payment methods that you accept.
● Don’t forget to add your business
logo and photos of your premise
● Ask your existing clients to review
your business
● Reply to all the reviews
2. Focus on Voice Search
In the coming
years, voice search will witness rapid growth. This means, in local SEO, it is
essential for you to optimize your business according to how people ask
questions while speaking into their phones or tablets.
As per a
report, people tend to search long tail keywords while speaking as opposed to
short key phrases while typing. So, as a business owner you will have to
optimize your websites content and make it more interactive. To begin with,
ensure that your content incorporates the five Ws (who, what, where, when, and why.
3. Make your Website Responsive
(Mobile-Friendly to be Precise)
As of 2017,
mobile searches have surpassed desktop searches tremendously. Mobile traffic
increased from 57% to 63% in 2017 while desktop traffic fell from 43% to 37% in
the same year.
This means that
optimizing your website for mobile is highly necessary if you want to reach
your local audience.
Use these tips
to begin with it:
● Ensure your website loads quickly (no
more than three seconds)
● Use fonts that are big, simple to
read and easy on the eyes
● Make use of images and graphics,
● Stay to the Point - provide your
visitors with the exact information they’re looking for
4. Emphasize on Local Keywords
The keywords
you focus on must be relevant to the local audience. just use Keyword Planner
by Google to filter location-based keywords. It will give you an idea of key
phrases that are widely searched and provide you with specific volume. After
short listing keywords relevant to your business, make sure they appear on your
site’s meta titles and descriptions.
Consult a Virginia search engine optimization company
if you need help with keyword research.
5. Add Location-Specific Pages
If you operate
in more than one location, it is important for you to add location pages on
your website. In these pages, you need to provide essential information such
as:
● Name, Contact Number and Address
● Days and Hours of Operation
● Specific Descriptions and Unique
Content for each location
● Testimonials
● Parking Availability
● Promotions
● Attach a Google Maps on every page
One of the best
ways is to create an “About Us” page wherein you mention all the local and
necessary information. For instance, if you have a cake shop, you
TO CONCLUDE
While these are
five quick ways to improve your local SEO, the list does not end here. You can
get a detailed guide by contacting our team of professionals. As a search
engine optimization company, our mission is to provide our clients with the
best possible service. So, reach out to us and we’ll help you climb up the
rankings!
