5 Incredibly Simple Ways to Enhance your Local SEO

Improve your local SEO with the best local search engine optimization service. To get started, go through all the simple techniques given in our blog. 

Local SEO is important for businesses that run on a regional level. While SEO generally focuses on search engine rankings across the country, local SEO focuses on a particular location. It basically means marketing your business, services, and products to a local audience.

Optimizing your website with local SEO standards guarantees increased traffic, leads, and sales. Local search engine optimization service is in fact very useful right now. With the COVID 19 outbreak, companies are now looking to prioritize local customers and clients rather than focusing globally.

If you run a business in Virginia, Washington DC or Maryland and are wondering how you can improve your local SEO; we can help you.

 Local SEO Improvement Techniques

1.  Create a Google My Business account

An account on GMB is a must. You can create an account for free. This will not only establish your presence but will also make your business visible on Google Maps.

Here’s how you can optimize your account:-

●    Firstly, verify your listing

●    Give updated and accurate information

●    Provide additional info such as working hours, payment methods that you accept.

●    Don’t forget to add your business logo and photos of your premise

●    Ask your existing clients to review your business

●    Reply to all the reviews

2.  Focus on Voice Search

In the coming years, voice search will witness rapid growth. This means, in local SEO, it is essential for you to optimize your business according to how people ask questions while speaking into their phones or tablets.

As per a report, people tend to search long tail keywords while speaking as opposed to short key phrases while typing. So, as a business owner you will have to optimize your websites content and make it more interactive. To begin with, ensure that your content incorporates the five Ws (who, what, where, when, and why.

3.  Make your Website Responsive (Mobile-Friendly to be Precise)

As of 2017, mobile searches have surpassed desktop searches tremendously. Mobile traffic increased from 57% to 63% in 2017 while desktop traffic fell from 43% to 37% in the same year.

This means that optimizing your website for mobile is highly necessary if you want to reach your local audience.

Use these tips to begin with it:

●    Ensure your website loads quickly (no more than three seconds)

●    Use fonts that are big, simple to read and easy on the eyes

●    Make use of images and graphics,

●    Stay to the Point - provide your visitors with the exact information they’re looking for

4.  Emphasize on Local Keywords

The keywords you focus on must be relevant to the local audience. just use Keyword Planner by Google to filter location-based keywords. It will give you an idea of key phrases that are widely searched and provide you with specific volume. After short listing keywords relevant to your business, make sure they appear on your site’s meta titles and descriptions. 

Consult a Virginia search engine optimization company if you need help with keyword research.

5.  Add Location-Specific Pages

If you operate in more than one location, it is important for you to add location pages on your website. In these pages, you need to provide essential information such as:

●    Name, Contact Number and Address

●    Days and Hours of Operation

●    Specific Descriptions and Unique Content for each location

●    Testimonials

●    Parking Availability

●    Promotions

●    Attach a Google Maps on every page

One of the best ways is to create an “About Us” page wherein you mention all the local and necessary information. For instance, if you have a cake shop, you

TO CONCLUDE

While these are five quick ways to improve your local SEO, the list does not end here. You can get a detailed guide by contacting our team of professionals. As a search engine optimization company, our mission is to provide our clients with the best possible service. So, reach out to us and we’ll help you climb up the rankings!