Grow your Personal Brand Website - 3 Exceptional Tips to Use

If you are a business owner, web developer or freelancer, this is the best time to have your personal brand website. Brand websites are websites that particularly feature one person. The website is used by the individual to market his/her career achievements as a brand.

A personal brand website offers a wide range of benefits and allows a person to grow their career. It won’t be wrong to say that the website is nothing less than a resume for the individual who features in it. Despite several benefits, a lot of people find it hard to engage their target audience. In this blog, we’re going to share some great tips that can help your website thrive while improving engagement.

Tips to Increase Personal Brand Website Engagement

Tip #1:- Know your Target Audience

Whether you run an online shopping store or a personal brand, it is essential that you understand your target audience. In order to grow your website’s traffic, you need to set some goals for your brand page. Here are some questions you need to ask; do you want your potential clients to find your website? Do you wish to connect with other professionals? Decide who you want to attract to your website and make sure that the site has content and material that reverberates with your audience.

Even the most trusted providers of search engine optimization services suggest that knowing the kind of people you want to reach helps to grow your business. A simple way to know your target audience is by reviewing your website’s analytics along with social media and email statistics.

Tip #2:- Create a Blog Section  

Shockingly, personal blogs are a bit of hindsight to certain individuals that make brand websites. It's not hard to perceive any reason why. Some believe that since the website already has testimonials and past work samples, there's no need to make a blog for your website.

However, the opposite is true. In fact, blogs allow individuals to flaunt their personality and let people know that you’re supremely creative. The incredible part about running your blog is that you can write on any topic of your choice.  

 This allows you to sparkle in an extraordinary manner that will undoubtedly draw the attention of a potential customer or friend. It is very important that you create and public content that intrigues your target audience.

A special reward of making a blog section is you can target industry-specific keywords in your posts, which can improve your SEO. Reputed companies that offer search engine optimization services also recommend the use of keywords in personal brand blogs. This improves the website’s traffic and enables an individual to connect with the right audience.

Tip #3:- Promote your Personal Brand on Multiple Platforms

With changing times, business owners and professionals are adapting more methods other than email marketing to promote their respective brands. These days, having a social media presence plays a huge role. From YouTube and Instagram to Facebook and Twitter; professionals are using varied mediums to connect with the right audience.

Branching out and sharing your content on multiple platforms allows you to connect with an audience from all parts of the world. For instance, if you have an active Facebook presence and you share your website content on that platform, people will definitely visit your website to check out what you offer. And, if they like what they see, they will make it a point to visit again.

Social media influencers are very common when it comes to promoting personal brands. Nowadays, website owners connect with influencers that operate in their niche on Instagram, YouTube or Twitter and pay for marketing in exchange for a shout out. It is significant to find someone who has a loyal set of followers and they do something similar to what you are targeting. You can also opt for SEO services and a team of professionals will do this for you. From profile creation to social media promotion, they will handle everything from beginning to end.

FINAL WORDS

Personal brand pages are definitely more successful than business pages. As a matter of fact, people search online when they need to discover somebody with a particular range of abilities, such as mobile-app developer, writer, or an entrepreneur with diverse experience.

A brand website that represents who you are intrigues people in the services or products you offer. As your business grows, you must continue to add content and testimonials. With time, you will start seeing growth in your website traffic. The key is to ensure that your brand website changes and grows with you. Hire a team of professionals in case you do not have time to upload content or manage the site.

Mobi9Tech offers excellent search engine optimization and business consulting services to clients across Virginia, Maryland and Washington DC.